The Toothbrush Challenge is more than just a fun festival challenge—it’s a community-driven movement to prove that kindness, resourcefulness, and generosity can thrive in a festival setting. By harnessing festival spirit, we can make a real impact for our nominated charity while leaving a zero waste footprint.

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Start: Thur 19th June 2025 at 6pm

Finish: Sat 21st June 2025 at 6pm

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(If there is demand from Festival Banter members arriving on Friday, we may add an additional group finishing on Sunday 22nd at 6pm)

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• As this is a pilot fundraising activity we will be restricting the number of participants this year to 12

• Maximum group size is 4 people

• We will meet in the Festival Banter Village in the Purple Field at Thursday 19th June at 6pm. Participants will have the option to store their rucksacks/tents and equipment with Festival Banter admin however all valuables should be stored in the lockers provided by the festival organisers.

• All challenge members must be pre registered and have given the welfare team your emergency contact details. 

• All challenge participants will be fully supported by our welfare team throughout the challenge however they must sign a waver confirming that they are ultimately responsible for their own safety and behaviour during the challenge. 

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The Challenge

Using nothing but your charm, bartering skills and ability to tap into the IoW Festival community spirit your challenge is to survive 48 hrs with nothing but your toothbrush!

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 Make new friends and encourage everyone you meet to scan the QR code on your t-shirt and donate a little bit to the official IoW Festival charity

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• You are challenged to borrow and barter for essentials (e.g., food, water, shelter) but never beg or take advantage.

• Each participant will have access to the Festival Banter JustGiving page via a QR code on their mobile and printed on their t-shirt to encourage donations.

• There will be a completion prize for all those who make it to the end of two days and also a special prize for the participant who collects the most money.

• Whilst we can't stop you meeting up with non challenger friends to camp, eat and be merry, we encourage you to consider the spirit of the challenge and make new friends, tap into the amazing IoW community and encourage donations whenever possible.

• 100% of all donations will go to the nominated charity.

• All administrative costs will be covered by Festival Banter admin.

• Share experiences on social media using #ToothbrushChallenge and tag @Iowfestivalbanter

 

Safety Considerations:

• All participants must be 18+ and pre-register with a valid ID and emergency contact details.

• Participants must respect festival-goers—borrowing is voluntary, and no one should feel pressured.

• No borrowing of personal hygiene items like razors or creams.

• A Festival Banter welfare team will be on hand if needed.

• Regular check-ins via a group chat will be mandatory to ensure all participants are safe and accounted for.

 

Pre-Event Promotion

Social Media & Digital Marketing

• Participants will be encouraged to take part in an explainer video featuring festival-goers discussing the challenge.

• Countdown Posts: A 4-week teaser campaign counting down to the festival may include participant photos and video content

• Festival Banter & Community Engagement: Participants are encouraged to post on their own social media streams such as Facebook, X, Reddit, and Instagram. All posts must be responsible and non discriminatory and use the following hashtag #toothbrushchallenge

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Press & Media

• All participants must agree to being included in various press releases to local and national news outlets, music blogs, and festival websites.

• All participants must agree to collaboration with the nominated charity for a featured story on their website which may include pictures or other media including their face.

• All participants must agree (with prior notice) to taking part in interviews & features on festival podcasts and radio stations.

 

Offline Promotion

Participants images may also be used in:

• Posters & Flyers in festival-related shops, ferry terminals, and transport hubs.

• Promo Team at Ferry Ports handing out flyers to festival-goers arriving early.

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In-Event Awareness & Engagement

Participants images may also be used in:

• Launch Event & Participant Check-In

• Official Toothbrush Challenge Meetup on the first day.

• Participants receive their exclusive “I’m Doing the Toothbrush Challenge” t-shirt.

• Group photo and live-streamed launch.

 

Daily Challenges & Checkpoints

Participants images may also be used in:

• Festival Treasure Hunts & Mini-Challenges (e.g., find and borrow an item in exchange for a festival good deed).

• Pop-Up Donation Stations where festival-goers can donate to JustGiving pages.

• Live Leaderboard: Top fundraisers featured on social media.

 

Branded Stalls & Merchandise

Participants images may also be used in:

• Dedicated Toothbrush Challenge Tent where people can learn more and donate.

• Selling limited-edition eco-friendly festival merch to boost donations.

 

Post-Event Promotion & Charity Donation

 

Wrap-Up Video & Social Media Highlights

Participants images may also be used in:

• Compilation video featuring participant experiences, festival highlights, and fundraising success.

• Final fundraising total reveal with shoutouts to top fundraisers.

 

Press & PR Follow-Up

• Post-event press release to media outlets showcasing the impact of the challenge.

• Thank You Posts across social media, tagging key contributors.

 

Donation Presentation Event

• Official handover of the funds raised to Cancer Research UK with a live-streamed event.

• Invitation to top fundraisers, influencers, and festival representatives.

 

Let’s Brush Up, Team Up, and Give Back!

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